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Creating a Business Plan Overview

You’ve heard it said before – one of the best things you can do as a Florida entrepreneur as you start a new business is – create a business plan. Business plans accomplish 2 main objectives: 1. Show the world (and financers) you’re serious. 2....

Business Plan Implementation

Having a business plan and getting something out of it may be two different situations entirely. This podcast will show you how to use your business plan to help you manage your new Florida business and ensure it’s success. Here are some highlights from the...

Keeping Your Business Plan Up-to-Date

This podcast covers staying up to date with your Florida business plan in the face of changing dynamics that affect your Florida business. Topics mentioned include changes in income generation, disaster preparedness, succession strategy and business development over...

Need to Ramp Up Sales? The Answer May Be PPC

PPC (pay per click) services are not something to ignore if you need to increase sales in a big way. I worked for a company a couple years back that sold language learning software. I managed their PPC campaign with Yahoo. They were spending about $900 per day on...